Background
One Fan's Campaign.
As an ardent supporter of the Washington Football Team (as futile as that often feels), I wanted to create a simple landing page in support of one of the top — and my preferred — options for the new nickname of the franchise.
The Challenge
Cutting through the noise.
With the franchise's rebrand well underway, it can be difficult to cut through the noise — particularly throughout social media — to find a name that fits with the organization. The Warriors nickname movement needed a rallying point for fellow supporters around the fanbase.
The Approach
A Common Marketing Strategy.
With the Washington Football Team already creating marketing funnels to engage fans and capture name ideas, I wanted to create a website that pulled in a lot of the same look and feel while also feeling unique.
The Outcome
A Coalition's rallying point.
Through a completely custom coded website, I created landing page that allows like-minded fans to submit rotating designs and has helped the Washington Warriors movement gain traction within the Washington Football Team organization as well as social media.