Background
Competing With The Custom Inks Of The World.
Stakeholders inside WebstaurantStore requested a complete overhaul of our existing product customization tool in an effort to capture more business from competing companies.
The Challenge
Upgrading An Obsolete Tool.
With an existing tool that wasn't performing properly, we decided to look at what the root cause was as well as the existing processes that were holding back the tool. Through discovery, we uncovered a number of correctable flaws as well as frustrations users were experiencing.
Services Employed
The Approach
Starting from Scratch.
In order to put out a competitive product, we needed to start completely over, scrapping the existing tool. Through stakeholder interviews, user journey mapping, wireframing, lo-and hi-fidelity mockups, and user testing, we came up with an user experience that's intuitive, clean and easily navigable by the user.
The Outcome
From Design To Code.
Final designs have been handed off to our frontend and backend developers who are diligently working on upgrading both the customer-facing tool that we worked on as well as the backoff counterpart to support the changes. The new tool is expected to roll out in 2023.